How to make sure every piece of content contributes to sales. Content Marketing is a sales job. In my opinion, all content should strengthen your sales funnel (immediately and for the long term). Building the…
Posts Published by Dave Gillen
You’re stuck at day 1
How to turn your business wins into the #1 website in your market. Last month I reviewed a website for a software company. Buried deep in their site was a case study for one of…
Nobody believes a word you say
How to stop lying to your audience and yourself. Have you ever looked up 8 different plumbers on Google and found that 6 of them were “Brisbane’s Leading Plumbing Service”? Call it lying, call it…
You’re a heartless robot
Correct use of your people online. I generally see companies using people on their website in one of two ways. They don’t. Not a single person’s name or photo exists on their website. About Page…
Your online advertising is flawed
How content gives a big advantage in online advertising. The internet gives advertisers one superpower – the ability to reach selected groups of people without paying to reach everyone. But that doesn’t earn you a…
Your website is too small
Website Expansion: A key advantage for lead generation A big website is one of the most important advantages in all of online marketing – yet nobody seems to talk about it. Here’s why expanding your…
Driving School At Rock Bottom | #Copywriting
“If you want an absolute bargain, you’ll need to find a business at its low point. Here’s a business at rock bottom.” When you sell a business for a bargain price. The buyer is thinking…
When The Dust Settles On The Drone Boom, What Will You Be Left Holding? | #Copywriting
This franchise is about more than drones. It’s about rapid growth, historic timing, and taking the lucrative #1 franchisee spot. Click to open the PDF (see the before and after)
An Unconventional Way to Own a Book Store Cheaply | #Copywriting
In any deal, there’s usually one fact you’d prefer to go unnoticed. One of the “creative” aspects of copywriting is turning a weakness into a positive part of the deal. In this ad the “weakness”…
Which of these headlines is best???
Which headline will get the most enquiries? Butcher Shop for Sale in Ipswich At last you can own a butcher shop for under $50k To the butcher who hates working for someone else Have you…