Most websites are sprinkled with a massive dose of bullsh#t. Whenever we try to impress with our marketing, we just can’t help but exaggerate a little. We might try to sound more established, or more…
Browsing CategoryContent Marketing
When you don’t know what to write about
How to make sure every piece of content contributes to sales. Content Marketing is a sales job. In my opinion, all content should strengthen your sales funnel (immediately and for the long term). Building the…
You’re stuck at day 1
How to turn your business wins into the #1 website in your market. Last month I reviewed a website for a software company. Buried deep in their site was a case study for one of…
Nobody believes you
How to stop lying to your audience and yourself. Have you ever looked up 8 different plumbers on Google and found that 6 of them were “Brisbane’s Leading Plumbing Service”? Call it lying, call it…
You’re a heartless robot
Correct use of your people online. I generally see companies using people on their website in one of two ways. They don’t. Not a single person’s name or photo exists on their website. About Page…
Your online advertising is flawed
How content gives a big advantage in online advertising. The internet gives advertisers one superpower – the ability to reach selected groups of people without paying to reach everyone. But that doesn’t earn you a…
Your website is too small
Website Expansion: A key advantage for lead generation A big website is one of the most important advantages in all of online marketing – yet nobody seems to talk about it. Here’s why expanding your…