How to make sure every piece of content contributes to sales. Content Marketing is a sales job. In my opinion, all content should strengthen your sales funnel (immediately and for the long term). Building the…
Browsing Category Content Marketing
You’re stuck at day 1
How to turn your business wins into the #1 website in your market. Last month I reviewed a website for a software company. Buried deep in their site was a case study for one of…
Nobody believes a word you say
How to stop lying to your audience and yourself. Have you ever looked up 8 different plumbers on Google and found that 6 of them were “Brisbane’s Leading Plumbing Service”? Call it lying, call it…
You’re a heartless robot
Correct use of your people online. I generally see companies using people on their website in one of two ways. They don’t. Not a single person’s name or photo exists on their website. About Page…
Your online advertising is flawed
How content gives a big advantage in online advertising. The internet gives advertisers one superpower – the ability to reach selected groups of people without paying to reach everyone. But that doesn’t earn you a…
Your website is too small
Website Expansion: A key advantage for lead generation A big website is one of the most important advantages in all of online marketing – yet nobody seems to talk about it. Here’s why expanding your…