In any deal, there’s usually one fact you’d prefer to go unnoticed.
One of the “creative” aspects of copywriting is turning a weakness into a positive part of the deal. In this ad the “weakness” is how we made this sale newsworthy.
We also…
- Told the owner’s story so the bargain price is more believable
- Put a dollar value on the stock to make it clear that the value is well above the asking price ($200,000 vs $54,000)
- Packaged the owner’s knowledge into a mentorship that will help the buyer succeed
Click to open the PDF (see the before and after)
“I was so pleasantly surprised when I read what Dave Gillen had written for my Gumtree Ad. There was no way I would have thought of these different angles, put so simply, and so easy to read. It was also very inspiring what he wrote, I was just to close to it all to come up with anything half as appealing as Dave’s words.
He really put a lot of thoughtfulness into it, and I know my writing capabilities are just not good enough to express what Dave did.”
Julie Trace, BookBank
