A new ad for these luxury Sydney apartments.
Includes notes discussing why the shift in approach was needed.
Blue at Lavender Bay, Sydney
Note: In the final ad I’ve included a quote from a renowned architect. If you don’t have a quote to use, GET ONE. Think of some people you could use a quote from, and ask them what they think of your product. Invite them for lunch, send them your product, or whatever you need to do. Great ad copy takes a bit of extra preparation 🙂