At first glance this is not a bad ad. The ad sells the concept of the trip quite well – it sounds like an adventure – so what’s the problem? Concept vs Reality For most…
Posts tagged Travel
How to stand for something [Travel]
If you said to a friend “Now’s the perfect time to come over for a beer” they would say WHY? And you would have a reason “The wife’s gone shopping” or “I’m cracking the first…
How to use your weakness to your advantage [Travel]
Seniors offer. You are talking to seniors in an over 50s magazine. Don’t bury your offer to them in the ad, use it to get their attention. The elephant in the room. This ad ignores…